How to Increase Service Area of a Vendor Based on Performance
🎯 Objective:
To reward high-performing vendors by expanding their service coverage, improving order fulfillment rates in underserved areas.
👤 Responsible Team:
-
Operations Manager
-
Vendor Success Manager
🧾 Performance Criteria (Minimum Eligibility):
|
Metric |
Threshold |
|---|---|
|
✅ Order Completion Rate |
90%+ (last 30 days) |
|
✅ SLA Violations |
Less than 5 per week |
|
✅ Failure Rate |
Under 10% |
|
✅ Average Pickup Time |
Within SLA (e.g., <12 hours) |
|
✅ Complaint Rate |
Minimal or zero |
🪜 Step-by-Step Process:
✅ Step 1: Monthly Vendor Performance Review
-
Go to Admin Panel → Vendors → Performance Dashboard
-
Filter by: Last 30 Days or Last Month
-
Identify vendors with Top Tier Performance
Optional: Export report for audit and cross-check
✅ Step 2: Select Eligible Vendors for Expansion
Shortlist vendors who:
-
Are active regularly
-
Handle high-end or multi-device types
-
Have zero to low complaints
-
Show interest in growth (even without asking)
✅ Step 3: Identify Potential Expansion Areas
-
Go to Admin Panel → Area Mapping → Under-Serviced Areas
-
Cross-match:
-
Pincodes with low vendor coverage
-
Devices serviced by the selected vendor
-
Proximity to vendor’s existing area
-
✅ Step 4: Add Area to Vendor Profile
-
Go to: Admin Panel → Vendors → Assign Area
-
Search for the vendor
-
Add selected pincodes (1–3 max at first)
-
Enable only matching device types (to avoid mismatch)
📩 Step 5: Notify Vendor
Use this message:
“Congratulations! Based on your strong performance, we’ve expanded your service area to include [Area Names]. You’ll start receiving leads here immediately. Keep up the great work!”
📝 Step 6: Log the Expansion Internally
Maintain tracker for reference:
|
Date |
Vendor |
Area Added |
Reason |
Review Date |
|---|---|---|---|---|
|
22 Jun |
VND456 |
400072, 400070 |
Top performer |
22 Jul |
🔄 Step 7: Review After 30 Days
-
Monitor vendor performance in the new area
-
If SLA drops or issues rise → remove area
-
If consistent → expand further