How to Explain Pricing Logic to Customers (Condition, Model, Age)

🎯 Objective:

To help the team confidently explain why a customer’s device is valued at a particular price — and build trust by highlighting Cashkr’s transparent logic.

📞 Where to Use This:

During pricing objections on calls
At pickup, if customer questions the quote
On WhatsApp or SMS if asked about pricing
In follow-up when customer compares with competitors

🪜 Step-by-Step Script & Logic

✅ Step 1: Start with Empathy

“I completely understand you expected a higher price. Let me quickly explain how the valuation works.”

✅ Step 2: Break Down the Three Main Pricing Factors

📱 Device Model & Variant
- “Top-end models like iPhones, Samsung S series, or MacBooks naturally have higher resale value than mid-range models.”
- “Storage and variant also matter — 256GB models get better price than 64GB.”
📆 Device Age
- “The older the device, the more its price drops — just like a car. Typically, phones lose 10–20% value every 6 months.”
🔧 Condition
- “If the screen is cracked, body is dented, or battery health is low — it brings down the resale value significantly.”
- “Buyers pay less for devices that require repair or part replacements.”

✅ Step 3: Explain the Algorithm/Benchmarks (Optional)

“We don’t randomly quote. Our system checks current market resale value, brand resale strength, and recent trends — that’s how we give a fair, live offer.”

✅ Step 4: End with Transparency Hook

“We believe in no hidden deductions — the quote you see is what you’ll receive if your device matches the condition you selected. If it’s in great shape, we even revise the price up at pickup sometimes.”

✅ Sample Pricing Rebuttals

Objection	Response
“This is too low.”	“I understand. But this is based on live buyback rates and actual resale demand in the market today.”
“I got a better offer from XYZ.”	“Just double check if they offer instant payment, no shipping wait, and free doorstep pickup — we do all of that with no last-minute surprises.”
“It’s just a small scratch.”	“Even small physical damage affects resale price. That said, if everything else is good, we’ll get the best quote for you.”

🧠 Best Practices

Don’t argue — always acknowledge and explain
Keep tone polite, confident, and educational
Offer value add: “If you confirm today, I can try to get you an extra ₹100 coupon too.”