How to Convert Chat Leads into App Installs and Bookings

🎯 Purpose:

To convert inbound chat leads (from WhatsApp, website chat, or social media) into confirmed app installs and completed bookings.

🪜 Step-by-Step Conversion Strategy

👋 Step 1: Start with Warm & Helpful Tone

“Hi! 👋 Thank you for reaching out to Cashkr. I can help you get the best price for your device right away.”

✅ Make it personal

✅ Sound quick and solution-oriented

📱 Step 2: Understand Their Device

Ask:

“May I know your phone’s brand and model?”

Once they reply, you can:

Check if it’s available on the app
Send them direct link (deep link) to that model, if possible

📲 Step 3: Pitch the App (Core Step)

“To get the best price & fast pickup, just download the Cashkr app and place the order — it only takes 30 seconds!”

Then, send:

🔗 [Direct Play Store / App Store link]
🧾 Optional: link to FAQ if they’re confused

✅ Explain benefits:

Same-day pickup in many cities
Instant payout
Price match guarantee

🚀 Step 4: Add Urgency & Sweeteners

Use triggers like:

“Prices may drop anytime. If you book now, I’ll also apply a ₹50 coupon for you!”

Other nudges:

“Same-day pickups filling fast for your area.”
“We’re giving priority to app orders placed today.”

🔁 Step 5: Follow-up if Drop-Off Happens

If they don’t install or book within 1 hour:

Send reminder

“Hi again! Just checking if you were able to place your order? Let me know if you need help.”

If they say “doing later,” use urgency again.

📩 Step 6: Confirm Once Booked

Once user books:

Say “Great! Order received. Our team will handle the pickup smoothly.”
Offer to help with any further questions

💬 Sample Chat Flow (WhatsApp)

User: Hi, I want to sell my iPhone 11

Agent: Hey! 👋 You can sell your iPhone 11 at the best price today itself. Just install the Cashkr app and place your order – takes just 30 seconds. Here’s the link: [App Link]

User: Okay

Agent: If you book now, I can also give you a ₹50 coupon 🙂 + Same-day pickup in your area!

✅ Best Practices

✅ Do	❌ Don’t
Always share app link upfront	Don’t wait for user to ask
Use urgency & coupon offers	Don’t sound robotic or salesy
Guide step-by-step	Don’t overload with too much info at once