Objective To define and document all paid marketing campaign types used at Cashkr across Google Ads, Meta Ads, LinkedIn Ads, and other digital paid platforms — including their purpose, targeting approach, and platform usage — ensuring consist ...
Objective To define a budget allocation and optimization framework for Cashkr’s performance marketing campaigns with the primary goal of maximizing monthly orders while maintaining a sustainable Cost Per Acquisition (CPA). Scope This SOP applie ...
Objective To provide a clear decision-making framework for balancing Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) in Cashkr’s performance marketing campaigns, ensuring order volume targets are met without compromising profitability. ...
Objective To define a structured process for identifying and scaling winning campaigns in Cashkr’s performance marketing while maintaining target CPA and ROAS, ensuring stable performance at higher spend levels. Scope Applies to Google Ads, Met ...
Objective To define a structured process for optimizing Cashkr’s app install campaigns across Google UAC, Meta Ads, and other platforms to achieve lower Cost Per Install (CPI) while increasing install-to-order conversion rate. Scope Applies to ...