How to Offer Coupon Codes to Retain a Lost Lead

🎯 Purpose:

To bring back a lost lead who did not complete the order, cancelled pickup, or chose a competitor — by offering a coupon-based incentive at the right moment.

🪜 When to Offer a Coupon Code

Use coupon only when:

User says: “I went ahead with another site” or “Not interested now”
User had price objections
User cancelled or dropped off after showing interest
You’ve already tried regular rebuttals (match price, trust, payout speed)

🪜 Step-by-Step Process

🧏 Step 1: Re-engage Gently

“Hey! Just wanted to check — did you go ahead with someone else, or are you still deciding?”

If user confirms they left because of price or indecision, proceed.

🎁 Step 2: Offer the Coupon with Urgency

“I don’t want you to miss out. I can offer you a special limited-time coupon if you complete the sale today.”

“Here’s your code: CASH100 – It gives you ₹100 extra benefit on your payout.”

⚡ Step 3: Add Urgency

“The code is valid only for today, and we’ve got slots open for pickup now. Should I book it for you?”

This drives instant decision-making.

✅ Step 4: Add to CRM Notes

In lead record, mention:

Coupon shared: CASH100
Date & reason
Status after sharing

📩 Sample WhatsApp Follow-Up

“Hey! We’re offering a ₹100 extra payout for select users. Your code is CASH100 — valid for today only. Let me know if you’d like to use it and I’ll book the pickup now 🙂”

✅ Best Practices

✅ Do	❌ Don’t
Use coupon only once per lead	Don’t overuse or make it look spammy
Add urgency (“valid today”)	Don’t offer open-ended coupons
Track coupon usage in lead system	Don’t forget to update CRM
Offer only after user objection or dropout	Don’t offer too early in pitch