How to use urgency/fear of price drops to drive decisions?

🎯 Objective:

To convert “thinking” or “waiting” leads into confirmed pickups by communicating the risk of price drops in a credible, respectful way.


👤 Who Should Use This:

  • Sales/Calling Team

  • WhatsApp/Chat Support Team


🪜 Step-by-Step Pitch Method

✅ Step 1: Identify Leads Where Urgency Will Help

Use this when users say:

  • “I’ll think and decide”

  • “Will check tomorrow”

  • “Let me compare with other sites”

  • “Maybe next week”

✅ Step 2: Drop the Seed of Price Volatility

“Just letting you know — prices can drop anytime depending on market demand and inventory.”

Then add a friendly push:

“We’ve seen ₹200–₹500 drops even within 24 hours on some models.”

✅ Step 3: Create the FOMO (Fear of Missing Out)

“The current offer is valid for now — if you book today, you lock this price. Otherwise, we can’t guarantee the same rate later.”

If needed:

“Today’s rate is ₹___ — tomorrow it could be ₹___ or even lower.”

✅ Step 4: Suggest Action Now, Decision Later

“Let’s schedule the pickup — no payment or commitment upfront. You can still cancel if you change your mind before vendor arrives.”

This removes pressure and helps them act.


✅ Step 5: Final Push (Optional Coupon)

“Also, I can apply a ₹100 coupon if you confirm today itself. Tomorrow it may not be valid.”

🧠 Bonus Phrases for Calls/WhatsApp

 

Situation

Phrases to Use

General Delay

“Tech device rates are like gold — they drop fast if you wait.”

OLX/Cashify Comparison

“We don’t fake high quotes and then reduce later — but yes, our price may go down if demand slows.”

No Decision

“Totally your call — just wanted to help you lock today’s better price if you were ready.”

✅ Best Practices

  • Always speak calmly, don’t sound desperate

  • Don’t overpromise (“price will 100% drop”) — say “can drop”

  • Pair urgency with simplicity (“no risk, cancel anytime”)

  • Don’t lie — only say price drops if it’s real or likely


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