How to use urgency/fear of price drops to drive decisions?
🎯 Objective:
To convert “thinking” or “waiting” leads into confirmed pickups by communicating the risk of price drops in a credible, respectful way.
👤 Who Should Use This:
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Sales/Calling Team
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WhatsApp/Chat Support Team
🪜 Step-by-Step Pitch Method
✅ Step 1: Identify Leads Where Urgency Will Help
Use this when users say:
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“I’ll think and decide”
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“Will check tomorrow”
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“Let me compare with other sites”
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“Maybe next week”
✅ Step 2: Drop the Seed of Price Volatility
“Just letting you know — prices can drop anytime depending on market demand and inventory.”
Then add a friendly push:
“We’ve seen ₹200–₹500 drops even within 24 hours on some models.”
✅ Step 3: Create the FOMO (Fear of Missing Out)
“The current offer is valid for now — if you book today, you lock this price. Otherwise, we can’t guarantee the same rate later.”
If needed:
“Today’s rate is ₹___ — tomorrow it could be ₹___ or even lower.”
✅ Step 4: Suggest Action Now, Decision Later
“Let’s schedule the pickup — no payment or commitment upfront. You can still cancel if you change your mind before vendor arrives.”
This removes pressure and helps them act.
✅ Step 5: Final Push (Optional Coupon)
“Also, I can apply a ₹100 coupon if you confirm today itself. Tomorrow it may not be valid.”
🧠 Bonus Phrases for Calls/WhatsApp
|
Situation |
Phrases to Use |
|---|---|
|
General Delay |
“Tech device rates are like gold — they drop fast if you wait.” |
|
OLX/Cashify Comparison |
“We don’t fake high quotes and then reduce later — but yes, our price may go down if demand slows.” |
|
No Decision |
“Totally your call — just wanted to help you lock today’s better price if you were ready.” |
✅ Best Practices
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Always speak calmly, don’t sound desperate
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Don’t overpromise (“price will 100% drop”) — say “can drop”
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Pair urgency with simplicity (“no risk, cancel anytime”)
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Don’t lie — only say price drops if it’s real or likely