Technical SEO Issue Identification & Resolution

Purpose

To proactively identify, prioritize, and resolve technical SEO issues that can affect search rankings, crawlability, and user experience across all Cashkr and BigBoldTech.com web properties.

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Scope

Applies to SEO Specialist, Marketing Manager, and Tech Team for:

• Blogs

• Landing Pages

• Core Website Pages

• App-linked Pages

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Frequency

• Full Audit: Monthly (1st week of every month)

• Mini Audit: Weekly quick scan for urgent issues

• Post Major Changes: Immediately after website updates, new launches, or migration

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Responsibility

• Primary: SEO Specialist — identification & reporting of issues

• Secondary: Tech Team — fixing technical errors

• Approval: Marketing Manager — prioritization & resource allocation

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Tools Required

• SiteGuru — automated site-wide technical SEO audit

• Clickrank — page-level SEO scoring and optimization hints

• Google Search Console (GSC) — crawl errors, indexing, coverage, mobile usability

• Google PageSpeed Insights — performance metrics (Core Web Vitals)

• Ubersuggest — keyword performance checks post-fix

• Screaming Frog SEO Spider (optional for deep crawl)

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Process Steps

Step 1: Technical SEO Audit

1. SiteGuru Monthly Audit

   • Run a full site scan.

   • Export report to identify:

     • Missing/duplicate meta titles & descriptions

     • Broken links (internal & external)

     • Missing alt tags on images

     • Heading structure errors (H1 duplicates or missing)

     • Canonical tag issues

     • Page load speed problems

     • Mobile usability issues

2. Clickrank Page Review

   • For top-performing and newly published pages, check SEO score and technical compliance.

3. GSC Coverage Report

   • Check for:

     • Pages with “Crawled but not indexed”

     • 404 errors

     • Mobile usability failures

     • Core Web Vitals warnings

Step 2: Issue Classification

4. Categorize Issues into Priority Levels:

Priority	Impact Example	Fix Timeline
Critical	Pages not indexing, broken important links, 404 on key pages, mobile usability failure	Within 48 hrs
High	Slow LCP (>4s), duplicate titles/meta on high-traffic pages	Within 1 week
Medium	Missing alt tags, minor heading hierarchy issues	Within 2 weeks
Low	Non-critical redirects, minor sitemap cleanup	Monthly

Step 3: Resolution Process

5. Assign to Tech Team

   • Create a task in Astravue/Jira with:

     • Issue description

     • Affected URLs

     • Recommended fix

     • Priority level

6. Implement Fixes

   • Example fixes:

     • Broken Links: Update link or remove reference.

     • Missing Meta: Add unique, keyword-rich titles/descriptions.

     • Image Optimization: Add descriptive alt text, compress images.

     • Speed Optimization: Minify CSS/JS, enable caching, use WebP images.

     • Indexing Issues: Check robots.txt, sitemap, canonical tags.

7. Verify Fixes

   • Re-run SiteGuru scan for affected pages.

   • Confirm fix in GSC (e.g., “Validate Fix” button for coverage errors).

Step 4: Post-Fix Performance Check

8. Keyword Ranking Check (Ubersuggest)

   • Monitor affected pages to ensure rankings recover or improve.

9. Traffic Monitoring (Google Analytics)

   • Compare pre-fix vs post-fix traffic for impacted pages.

Step 5: Documentation & Reporting

10. Maintain Technical SEO Issue Tracker with:

    • Date Identified

    • Issue Type

    • Affected Pages

    • Priority

    • Assigned To

    • Date Fixed

    • Verified (Yes/No)

    • Impact on Rankings/Traffic

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Quality Standards

• 0 critical errors after monthly audit.

• No duplicate meta titles or descriptions.

• All pages pass mobile usability tests in GSC.

• All high-priority fixes resolved within SLA timelines.