Press & Media Mention

🎯 Objective:

To systematically showcase Cashkr’s press coverage across website, app, social media, and other marketing touchpoints, increasing brand authority and trust.

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🛠️ Tools Required:

• Google Drive (for storing media coverage)

• Google Docs / Notion (Press Mention Tracker)

• Website CMS / App CMS (for updating pages)

• Design Tool (Canva or Figma for “As Seen In” blocks)

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👥 Roles & Responsibilities:

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📅 Step-by-Step Process:

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✅ Step 1: Collect & Track Press Mentions

• Monitor for new press: via Google Alerts, PR tools, direct outreach

• Collect the following for each coverage:

  • Article Title

  • Publication Name

  • Link (URL)

  • Date Published

  • Notable Quotes (about Cashkr)

  • Logo of Publication (PNG/SVG)

⏺ Store in:
Drive → Press Mentions → [Year] → [Publication]
Also maintain a tracker in Google Sheets or Notion

✅ Step 2: Design “As Seen In” Logo Block

• Use logos from reputed sources only (e.g., YourStory, ET, Mint, Inc42)

• Design a horizontal block of logos using official brand guidelines

🧩 Design Specs:

• White/Transparent background

• Equal size for all logos (max height: 30–40px)

• Spaced evenly, grayscale for minimal distraction (unless colorful needed)

• File formats: PNG and SVG

📁 Save in:
Drive → Press Mentions → Assets → As Seen In Block

✅ Step 3: Add Press Mentions to Website & App

📱 App:

• Add “As Seen In” block on homepage banner/footer

• Add link to full article (optional)

🌐 Website:

• Place on homepage, About Us page, or Media/Press section

• Add clickable logo or article cards with:

  • Logo

  • Short quote (if powerful)

  • Read full article → Link (open in new tab)

✅ Step 4: Use Quotes in Social Media & Decks

• Extract powerful quotes or statistics from the article

• Overlay in branded template (Quote Format)

  • Use publication name as source

  • Include CTA: “Read Full Story → [link]”

🗂 Templates saved in:
Drive → Press Mentions → Templates → Quote Format

✅ Step 5: Add Backlinks for SEO

• Wherever appropriate (blogs, About Us, FAQs), add anchor text linking to the original article

• Use relevant keywords as anchor text

• Use “nofollow” tag if required for compliance

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🔍 Final Checklist: