Post-Publishing Activities on Social Media

🎯 Objective:

To ensure that once content is published on Cashkr’s social media channels, post-engagement best practices are followed to maximize reach, trigger platform algorithms, and strengthen audience and creator relationships.

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👥 Roles & Responsibilities:

Role	Responsibility
Social Media Executive	Executes all engagement steps after every post
Marketing Manager	Monitors post-performance and engagement quality periodically

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📅 Step-by-Step Process (To Be Followed Immediately After Posting):

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✅ Step 1: Share Your Post to Story (Within 5 Minutes)

• Share every reel, carousel, or feed post to Instagram & Facebook Stories

• Add interactive elements:

  • Emoji slider

  • Countdown (for offers)

  • "New Post" sticker or tap-through overlay

✅ Step 2: Engage With Your Previous Post (Right After Posting)

• Go to your last published post

• Like and reply to all comments

• If there are many, respond to half now and rest next day to re-trigger engagement

• This revives older content and boosts performance with returning viewers

✅ Step 3: Engage With Your Own Community (First 1 Hour)

Action	Notes
✅ Reply to new comments	Even if it’s just emojis or “Thanks ❤️”
✅ Answer all DMs	Product questions, referrals, or appreciation
✅ Add engagement hook	Use a question in the caption or pin a comment like:

• “What phone would you sell first?”

• “Tag a friend who needs this!”
  | ✅ React to mentions or story tags | Especially when others reshare the post

✅ Step 4: Engage With Other Creators (Right After Posting)

Task	Why It Matters
Like, reply to, or comment on 5–7 creators’ recent posts	✅ Boosts visibility, triggers mutual algorithm exposure
Share a story reply or emoji reaction to a peer creator	✅ Builds goodwill + future collaborations

5 Rules When Engaging With Other Creators:

1. Be authentic – Don’t fake interest

2. Offer value – Share relevant responses, not just emojis

3. Have fun – Witty or warm tones work better

4. Avoid repetition – Don’t leave the same comment everywhere

5. Follow through – If you offer to collab or exchange DMs, complete the loop

✅ Step 5: Stay Active & Signal the Algorithm

• Avoid ghosting after posting

• Stay online for 30–60 minutes post-publishing

• Continue liking, commenting, replying to stories, or scrolling in-feed

• This shows platforms (especially Instagram/X) that you are active — boosting post distribution

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✅ Daily Posting Checklist (Post-Publish)

Task	Timing	Status
Shared post to story	5 min after post	✅
Engaged with previous post	Immediately	✅
Replied to comments & DMs	Within 1 hour	✅
Commented on 5 creators’ posts	Within 1 hour	✅
Stayed active for 30–60 mins	After posting	✅