Keyword Research & Tracking

Purpose

To maintain a systematic process for discovering high-value keywords and tracking their performance, ensuring consistent SEO growth for all Cashkr and BigBoldTech.com content.

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Scope

Applicable to SEO Specialist, Marketing Manager, and Content Writers when creating, optimizing, and tracking blogs, landing pages, and website content.

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Frequency

• Research: Weekly (minimum)

• Tracking Updates: Weekly keyword ranking check + Monthly performance analysis

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Responsibility

• Primary: SEO Specialist — keyword discovery, validation, and tracking.

• Secondary: Marketing Manager — final approval of focus keywords.

• Support: Content Writers — ensure keywords are properly used in content.

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Tools Required

• Ubersuggest — keyword ideas, search volume, difficulty.

• Clickrank — keyword optimization suggestions.

• SiteGuru — technical SEO checks affecting keyword rankings.

• Google Search Console — actual keyword impressions, clicks, CTR.

• Zoho Sheets — Keyword Research & Tracking Sheet.

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Process Steps

Step 1: Keyword Discovery (Weekly)

1. Identify Content Needs

   • Review upcoming blog & landing page topics.

   • Align keyword research with brand campaigns, trends, and seasonal demand.

    

2. Generate Ideas via Ubersuggest

   • Enter seed keywords (e.g., “sell smartphone”, “device recycling”).

   • Export list of suggestions, including:

     • Search Volume (India)

     • SEO Difficulty (preferably ≤40)

     • CPC (optional for paid ad relevance)

3. Competitor Keyword Analysis

   • Search top competitors’ URLs in Ubersuggest.

   • Note keywords they rank for but Cashkr/BigBoldTech.com doesn’t.

Step 2: Keyword Selection & Approval

4. Filter & Shortlist

   • High relevance to brand.

   • Search volume ≥500 (Cashkr) / ≥300 (BigBoldTech.com).

   • Difficulty score manageable for target site authority.

5. Assign Keyword Intent

   • Informational (blogs, guides)

   • Transactional (landing pages, sales content)

   • Navigational (brand-related searches)

6. Approval

   • Marketing Manager reviews and approves weekly keyword list.

Step 3: Keyword Tracking Setup

7. Tracking in Zoho Sheet

   Create columns:

   • Keyword

   • Brand (Cashkr/BigBoldTech.com)

   • Search Volume

   • SEO Difficulty

   • Intent

   • Target URL

   • Current Ranking (Day 0)

   • Ranking Change (Weekly)

   • Clicks & CTR (from GSC)

   • Notes/Actions

    

8. Tracking in Ubersuggest

   • Add approved keywords to Ubersuggest’s Rank Tracker.

   • Group by brand and intent for easy monitoring.

Step 4: Weekly Performance Review

9. Every Monday, check:

   • Ranking changes (improved, dropped, or stagnant).

   • New keyword opportunities from Google Search Console.

10. If a keyword’s ranking drops by >5 positions, investigate:

    • Competitor updates.

    • On-page SEO issues (via SiteGuru).

    • Content quality gaps (via Clickrank).

Step 5: Monthly Keyword Audit

11. Compare start-of-month and end-of-month rankings.

12. Identify:

    • Keywords that moved into Top 10 (successes).

    • Keywords stuck in 11–30 range (need push).

    • Irrelevant keywords to drop.

13. Plan optimizations (add internal links, update content, improve metadata).

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Quality Standards

• All keywords must be brand-relevant.

• No overstuffing — keyword density target 1%–1.5%.

• Maintain balance between high-volume competitive keywords and long-tail keywords.