Influencer Relationship Management

🎯 Objective:

To nurture relationships with past and existing influencers by maintaining regular communication, tracking collaborations, and offering early access and festive greetings to build brand loyalty.

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👥 Roles & Responsibilities:

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🛠️ Tools Required:

• Google Sheets – Influencer Tracker

• Google Calendar – Reminder for birthdays/festivals

• WhatsApp / Email – Communication

• Canva / Google Slides – Greeting templates

• Drive Folder – Influencer Campaign Assets & History

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📅 Step-by-Step Process:

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✅ Step 1: Maintain Influencer Collaboration Tracker

Update after each campaign:

➤ File Location:
Drive → Influencer Database → Master Tracker

✅ Step 2: Send Festive Greetings (Quarterly / Major Events)

For Diwali, New Year, Holi, Eid, etc.:

• 🎁 Send an e-card or gift (optional)

• 💬 WhatsApp/email message with personalization

• ✨ Use Canva festive greeting templates with brand elements

📌 Format example:

“Hey [Name], team Cashkr wishes you a sparkling Diwali! Grateful for our past collabs & looking forward to more wins together. ✨🎉”

✅ Step 3: Share Early Access to Campaigns

When launching a new campaign, offer early preview:

• Share brief about upcoming collab before public launch

• Ask for interest before general influencer outreach

• Give content exclusivity window if possible (24–48 hrs)

✅ Step 4: Re-Engagement Every 3 Months

For influencers not contacted recently:

• Sort by "Last Collaboration Date"

• Shortlist top 20 past influencers

• Send friendly re-engagement message:

📌 Template:

“Hey [Name], it’s been a while since our last collab! We’ve got a cool new campaign and would love to have you back. Want a quick preview?”

✅ Step 5: Track Engagement Warmth

Maintain simple scoring in the tracker:

Engagement Levels:

• Hot → Recently active or in campaign

• Warm → Engaged with brand comms, festive greeted

• Cold → No contact in last 6+ months

✅ Step 6: Archive All Chat History & Assets

• Store all conversations (email/WhatsApp screenshots) in campaign folders

• Save assets created by influencers for future repurposing

Folder Format:
Drive → Influencer Campaigns → [InfluencerName] → [Year]

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📌 Notes:

• Don’t spam — relationship > volume

• Always personalize messages and remember small details (pets, hobbies, etc.)

• Respect professional boundaries; schedule calls if needed

• Use Instagram Close Friends or WhatsApp Broadcast for selective preview