Influencer Endorsement

🎯 Objective:

To ensure influencer endorsements are properly selected, approved, and reshared in alignment with brand strategy, legal guidelines, and visual/caption consistency for maximum impact and transparency.

🛠️ Tools Required:

Google Sheets (Influencer Tracker)
Instagram Creator Tools / Meta Suite
Canva (for caption or creative edits)
Slack / WhatsApp / Email (for approvals)
Robin Reach (for scheduling reposts)
Google Drive (to store creative assets)

👥 Roles & Responsibilities:

Role	Responsibility
Social Media Executive	Shortlists influencers & coordinates reshares
Marketing Manager	Final approval on selection, copy, creative, and labeling
Influencer	Posts endorsement content with agreed terms and tags

📅 Step-by-Step Process

✅ Step 1: Select Influencer Endorsements for Social Proof

Shortlist influencers from past campaigns or UGC who:

Have high engagement and positive brand alignment
Have visibly endorsed Cashkr’s service via a story, post, or reel
Mentioned actual product usage, service, or benefits
Represent your target demographic or region

Document in Influencer Tracker with:

Name, handle, platform
Link to endorsement
Category (e.g. Tech, Finance, GenZ, etc.)

✅ Step 2: Get Consent to Reshare & Repurpose

Message example:

vbnetHi [Name],  
We loved your recent story about using Cashkr 💚  
Would you be okay if we repost it as a highlight or use it on our social media (with credits)? Let us know!  
– Team Cashkr

✅ Store screenshots or message thread as permission proof
✅ Update consent status in tracker

✅ Step 3: Format Caption for Endorsement Reshares

Use this structure:

🟢 Caption Format:

1️⃣ Intro Hook (Quote or Benefit)
e.g. “I was surprised how easy it was to sell my old iPhone!” – [@creator]

2️⃣ Value & Service Tie-In
e.g. From doorstep pickup to instant payment — Cashkr made it all hassle-free 💸

3️⃣ CTA
e.g. Tap the link in bio to check your phone’s value 📱

4️⃣ Hashtags (Rotated)
#Cashkr #UserTestimonial #SellOldPhone #InstantCash #TechUpgrade

🖼️ Creative Format Options:

Use raw UGC as is (Stories/Reels with tag)
Or frame inside a testimonial template using Canva
Use brand colors and fonts (follow design SOP)

✅ Step 4: Tag Properly (Partner / Paid Tag)

Depending on the campaign:

If Paid/Barter Post	Action
Instagram	Use Paid Partnership Tag
YouTube	Add “Includes Paid Promotion” tag
Threads/Twitter	Include #Ad or #Sponsored
Website/App Reuse	Add line: “Originally shared by [Name]”

🛑 Do not repost paid endorsements without proper labels
🛑 Avoid vague language like “collab” — be transparent

✅ Step 5: Store Endorsements

In Google Drive:

cssDrive → Social Media → Endorsements → Platform → [Creator Name]

Save creative file, caption version, original link, and consent proof.

✅ Step 6: Schedule the Reshare

Using Robin Reach:

Select platform
Upload creative or video
Paste formatted caption
Add proper tags and credits
Schedule during high-engagement window (based on analytics)

For Stories: repost manually using platform-native tools.

📝 Notes:

Reuse influencer endorsement content for ads, email, or homepage banners after internal approval
Track endorsement performance using engagement metrics and save in quarterly report
Be cautious about resharing outdated content or people who no longer align with brand values