How to Write Captions (Platform-Wise Format)

🎯 Objective:

To write effective, brand-aligned captions across all platforms — not just for festive posts, but also for service-related, e-waste awareness, industry insights, referral pushes, and tech news — tailored by channel tone and style.

👥 Roles & Responsibilities:

Role	Responsibility
Copywriter	Writes and formats captions for all content types
Marketing Manager	Reviews for tone, clarity, compliance
Social Media Executive	Uses final captions during scheduling

📌 Caption Structure (for ALL Content Types)

Section	Description
1️⃣ Hook	First 125 characters → emotional, curiosity, or offer-based
2️⃣ Value/Story	Adds context, educates, entertains, or supports CTA
3️⃣ CTA	“Tap link in bio”, “DM us now”, “Comment ‘Bonus’”
4️⃣ Hashtags	10–20 mix: branded + contextual + geo

📲 Platform-Wise Caption Formats + Content Examples

✅ Instagram

Examples:

A. Service-Oriented (Doorstep Pickup):

Your old phone still chilling in a drawer? Let’s change that 📦
Get instant quotes, doorstep pickup, and cash in your account — all from the Cashkr app.
Tap the link in bio to sell now!
#Cashkr #SellOldPhone #InstantCash

B. E-Waste Awareness:

That old gadget? It won’t recycle itself. ♻️
Every device you sell with Cashkr stays out of landfills and gets repurposed.
Sell smart. Live clean.
#RecycleTech #EcoSmart #Cashkr

C. Industry News/Trends:

Did you know? India generates over 1.6 million tonnes of e-waste yearly.
Cashkr is building a sustainable future — one device at a time 🌍
Join us: Sell your unused tech today.
#EwasteIndia #SustainableLiving #Cashkr

✅ Facebook

Examples:

A. Referral Campaign:

Got ₹100 just for referring a friend 💸
Every time your friend sells their device on Cashkr, you both earn.
No limits. Just wallet credits and tech upgrades.
Try now → [link]
#ReferralBonus #CashkrWallet #UpgradeTogether

✅ Twitter (X)

Examples:

A. Industry Insight:

iPhone 11 resale prices are still strong this quarter.
Selling your old device at the right time = smart cash 💰
#Cashkr #UsedPhonePrices

B. E-Waste Day Awareness:

1 old device = 1 less e-waste pile.
Celebrate #EwasteDay with Cashkr.
Sell it. Save the planet. ♻️📲

✅ LinkedIn

Examples:

A. Service Value:

Cashkr simplifies the resale journey.
✅ Instant pricing
✅ Doorstep pickup
✅ On-the-spot payment
Whether you're an individual or an enterprise, our tech-first approach keeps e-waste low and ROI high.
Learn more at [link]

B. Market Trend Insight:

The average Indian smartphone user changes devices every 18–24 months.
But most don't resell — they stash.
We're here to change that with simplicity, speed, and sustainability.
Join the shift. #Cashkr #CircularEconomy #TechForGood

✅ Threads

Examples:

A. UGC Prompt:

“Your last smartphone was...?”
We’ll go first: Moto G4. 😬

B. Awareness:

That old tab you forgot in a drawer = ₹1500 on Cashkr.
That’s dinner on Zomato AND dessert 😎📲
#CashkrWins

✅ YouTube (Shorts & Community Posts)

Examples:

A. Shorts Caption:

Still storing your old phone? 💸
Get cash in minutes. Sell on Cashkr.

B. Community Post:

This week’s most sold phone = iPhone XR
Got one too? Sell it now and get a bonus.
#TechUpgrade #Cashkr

✅ Hashtag Rotation Strategy:

Type	Examples
Branded	#Cashkr #SellWithCashkr #CashkrBonus
Service	#SellOldPhone #InstantCash #TradeInPhone
Geo	#DelhiDeals #MumbaiOffers #HyderabadPickup
Awareness	#RecycleTech #EwasteIndia #TechForGood
Campaign	#DiwaliBonus #ReferralRewards #EcoDiwali

🗂️ Workflow Summary

Task	Tool
Caption writing	Canva or Google Sheet
Review status	Google Sheet tracker
Storage	Same folder as creative in Canva
Weekly updates	Via Robin Reach caption report