How to Schedule Festive and Event Posts on Social Media

🎯 Objective:

To ensure all festive and event-based social media posts are scheduled in advance, correctly formatted for each platform, and published at 12:00 AM IST, based on the annual content calendar — using Canva and Robin Reach.

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🛠️ Tools Required:

• Robin Reach – For scheduling posts

• Canva – Source of final approved creatives & captions

• Slack / WhatsApp / Email – For coordination

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👥 Roles & Responsibilities:

Role	Responsibility
Social Media Executive	Schedules posts on all platforms, formats content as per platform norms, and logs final status
Marketing Manager	Approves creatives and captions inside Canva before scheduling begins

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✅ Platforms Covered:

• Instagram

• Facebook

• Twitter (X)

• LinkedIn

• Threads

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📅 Step-by-Step Process:

✅ Step 1: Access Final Creatives and Captions in Canva

• Open Canva folder:
  Cashkr > Social Media Creatives > 2025 > [Month] > [Festival Name]

• Confirm:

  • Platform-specific design formats (square, landscape, vertical)

  • Final caption added inside Canva (comment or slide)

✅ Step 2: Log into Robin Reach

• Open Robin Reach using official credentials

• Access the Content Scheduler Panel

• Select platform: Instagram, Facebook, Twitter, LinkedIn, Threads

✅ Step 3: Upload the Correct Creative Format

Platform	Creative Format	Dimensions
Instagram, Facebook, Threads	Square	1080x1080 px
LinkedIn, Twitter (X)	Landscape	1200x628 px
Reels, Stories	Vertical	1080x1920 px

• Download required formats from Canva

• Ensure exported quality is high resolution (PNG/JPG for image, MP4 for video)

✅ Step 4: Copy Caption from Canva & Format

• Copy the final approved caption from Canva’s comment box or caption slide

• Format per platform:

Platform	Formatting Tip
Instagram	Emojis, line breaks, hashtags at bottom
LinkedIn	No emojis, paragraph spacing, formal tone
Twitter (X)	280-character version
Facebook	CTA-focused, mid-length
Threads	Same as Instagram or shorter

✅ Step 5: Set Publishing Time

• Schedule post for 12:00 AM IST on the festival/event day

• Double-check date and timezone

✅ Step 6: Preview & Final QA

• Use Robin Reach Preview for each platform

• Validate:

  • Correct image/video format

  • Caption layout (spacing, emoji use)

  • CTA visibility

  • Spelling, links, placeholders (e.g., [Insert Here])

✅ Step 7: Schedule Post

• Click “Schedule”

• Mark the post as “✅ Scheduled” inside the Canva file name or comment

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📌 Notes:

• Schedule Yearly Festive & Event Posts in advance

• Reels may need a custom thumbnail or caption trim

• Avoid reusing exact hashtag combinations to maintain platform freshness