How to Research & Use Hashtags on Social Media

🎯 Objective:

To research, rotate, and apply effective hashtags that improve post reach, discoverability, and engagement across all major platforms while avoiding spam or shadowban risks.

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👥 Roles & Responsibilities:

Role	Responsibility
Social Media Executive	Researches, rotates, and applies hashtags for all social media posts

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✅ Platforms Covered:

• Instagram

• Facebook

• Threads

• Twitter (X)

• LinkedIn

• YouTube Shorts

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🛠️ Tools Required:

• Ubersuggest – Keyword trends, volume

• Instagram Search Bar – Relevance + usage volume

• Twitter/X Search – Trending # and related posts

• YouTube Tags – Extracted via TubeBuddy or manual comparison

• Google Search / Trends – For seasonality

• Notion or Google Sheet – Hashtag Library Tracker

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📅 Step-by-Step Process:

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✅ Step 1: Base Hashtag Research

1. Go to Instagram search → Tags tab

   • Search main keyword (e.g., “sell old phone”)

   • Note related tags and their usage volume

   • Ideal: Between 10K to 500K uses (to avoid too generic or too niche)

2. Go to Ubersuggest → Keyword Ideas

   • Type same keywords (e.g., “instant cash for phones”)

   • Pull keyword suggestions that could become tags (e.g., #PhoneUpgrade, #TradeInDeals)

3. For LinkedIn / X / Threads:

   • Manually search related keywords

   • Note trending or recurring hashtags in competitor content

✅ Step 2: Build Hashtag Blocks

Type	Examples
Branded	#Cashkr #SellWithCashkr #CashkrBonus
Topical	#SellOldPhone #InstantCash #RecycleTech
Location-Based	#MumbaiDeals #DelhiOffers #HyderabadBuyback
Trend/Festival	#DiwaliBonus #EarthDay #RakhiGifts
Community/Engagement	#StartupIndia #EcoFriendlyLiving #TechTips

• Build 3–4 sets with mixed types

• Each set should have 10–20 tags, not all max volume

✅ Step 3: Rotation & Usage Rules

Platform	Hashtag Limit	Placement
Instagram	Max 30	End of caption or first comment
Facebook	5–10	End of caption
X (Twitter)	2–4	Within or end of caption
LinkedIn	3–5	End of post
Threads	3–8	Same as Instagram
YouTube Shorts	2–3 in title, more in description

• Rotate hashtag blocks per post

• Avoid repeating same 20 tags daily

• Never use banned or irrelevant tags

• Avoid combining large volume tags only — mix mid & niche

✅ Step 4: Store & Track

Maintain a Hashtag Tracker in Notion or Google Sheet:

Column	Example
Hashtag	#InstantCash
Type	Service / Offer / Geo
Platform	IG / X / Threads
Volume	100K–150K
Status	Active / Low ROI / Banned

Update monthly — archive underperforming tags

✅ Step 5: Monitor Performance

• Check reach from hashtags on each platform’s analytics (esp. Instagram)

• Note top 5 performing tags per month

• Replace low performers in next rotation

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🚫 Do’s & Don’ts

✅ DO	❌ DON’T
Mix volume (high, mid, niche)	Use exact same tags every post
Customize per post	Copy competitor blindly
Review tags quarterly	Use banned or spammy tags
Use branded + topic + geo	Stuff 30 random tags

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