How to Fulfill Payments & Barter Deliverables for Influencers

🎯 Objective:

To ensure all influencer campaigns — paid or barter — are fulfilled accurately and on time once deliverables are completed, with proper documentation.

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👥 Roles & Responsibilities:

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🛠️ Tools Required:

• Google Sheets – Influencer Fulfillment Tracker

• Google Drive – Store invoices, barter confirmations

• WhatsApp / Email – For communication & receipts

• Internal Tool / Petpooja – (if used for vendor payments)

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📅 Step-by-Step Process:

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✅ Step 1: Confirm Deliverables Are Fulfilled

• Check if influencer has:

  • Posted all agreed deliverables (Reel, Story, etc.)

  • Used correct hashtags, tags, CTAs, timelines

• Verify via:

  • Post links

  • Screenshots

  • Insights (Reach, Engagement)

✅ Mark each item as “Completed” in the Influencer Campaign Tracker.

✅ Step 2: Collect Payment or Barter Requirements

For Paid Collaborations:

• Request invoice from influencer (must include):

  • Full name

  • Bank details

  • GST (if applicable)

  • Campaign name & date

For Barter Collaborations:

• Confirm type of barter:

  • Cashkr credits

  • Gift cards

  • Exclusive offers

📁 Save invoice or barter record in:
Drive → Influencer Campaigns → [Campaign Name] → Payments

✅ Step 3: Submit for Approval

• Share payment/barter status and proof of delivery with Marketing Manager

• Get final written approval (via Slack/Email)

✅ Step 4: Process Fulfillment

If Paid:

• Forward approved invoice to Finance/Accounts

• Add influencer to vendor payment system (if required)

• Track status and ensure payment within 5–7 working days

If Barter:

• Coordinate with internal teams to send barter item or apply credits

• Confirm with influencer once fulfilled

• Request screenshot or confirmation of receipt

✅ Step 5: Update Tracker & Close Campaign

Update status in Influencer Fulfillment Sheet with:

• Date of payment/barter fulfillment

• Mode (UPI, bank transfer, gift card, etc.)

• Final status: Completed / Pending

✅ Maintain a log of any delays or exceptions for internal audit.

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📌 Notes:

• Always fulfill within 7 working days of campaign completion

• For barters, ensure TDS or value disclosure is handled if needed

• Retain all invoices for future reference

• Never process fulfillment unless all deliverables are met