How to Do Social Media Engagement
🎯 Objective:
To maintain an active, on-brand presence across platforms by responding to audiences, initiating conversations, and leveraging community features to increase visibility, loyalty, and social proof.
👥 Roles & Responsibilities:
|
Role |
Responsibility |
|---|---|
|
Social Media Executive |
Executes daily engagement actions |
|
Marketing Manager |
Reviews weekly engagement report via Robin Reach |
📍 Platforms Covered:
-
Instagram
-
Facebook
-
Twitter (X)
-
LinkedIn
-
YouTube (comments & Shorts)
-
Threads
🛠️ Tools Required:
-
Platform apps or web access (mobile recommended for speed)
-
Robin Reach (for weekly engagement tracking)
-
Canva (for Stories/stickers/polls templates if needed)
📅 Daily Engagement Schedule:
|
Time |
Activity |
|---|---|
|
Morning (10:00 AM) |
Reply to all comments & DMs from past 24 hrs |
|
Midday (2:00 PM) |
Like, reply, or comment on UGC/influencer mentions |
|
Evening (6:00 PM) |
Drop 2–3 comments on relevant viral posts or trending threads |
📋 Step-by-Step Process:
✅ Step 1: Reply to All Comments & DMs
-
Open each platform and check:
-
Post comments
-
Story replies
-
Inbox / Message requests
-
-
Tone: Friendly, witty, concise
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Use emojis where relevant 🎉📱💬
-
Templates (adapt as needed):
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“We love hearing this — thanks for being awesome! 💙”
-
“DM us your device model, we’ll fetch the best quote for you 💸📲”
-
“That’s a solid upgrade idea 😎 Here to help when you’re ready!”
-
✅ Step 2: Engage with UGC & Influencers
-
Monitor mentions and tags (@cashkr)
-
Repost on Stories (if platform allows) with credit
-
Thank users in comments or DMs
“Tag us anytime — we LOVE seeing these upgrades 🔁💥”
✅ Step 3: Run Engagement Boosters
1–2x weekly on Instagram, Threads, or LinkedIn:
|
Format |
Ideas |
|---|---|
|
Poll |
“Would you sell your old phone for ₹2000 today?” ✅❌ |
|
Quiz |
“Which phone got you through college?” |
|
Sticker |
“Drop your dream upgrade 👇” |
|
Threads |
“Worst battery life you’ve ever had — go!” |
✅ Step 4: Comment on Trend Posts
Target: 2–3 smart comments/day on posts in tech, gadgets, sustainability.
-
Use Cashkr voice: witty + helpful
-
Examples:
-
On a meme: “We’ll buy your 2017 phone before your sibling does 😅📲”
-
On a gadget review: “Still a better deal if you upgrade with us 🔁📦”
-
Follow accounts like:
-
TechCrunch, Android Central, Mrwhosetheboss, Indian influencers
✅ Step 5: Track Performance Weekly
-
Robin Reach → Engagement Panel
-
Record weekly:
-
Total Comments/Replies
-
Story replies sent
-
UGC reposts
-
Most engaged post
-
Save in:
📂 LiftOS > Social Media > Engagement Logs > [Week-Year]
✅ Notes:
-
Don’t leave comments/DMs unanswered for 24+ hrs
-
Avoid robotic replies (“Thank you for your message”)
-
No political or sensitive engagement
-
Repost only public UGC
-
Use branded hashtag:
#SellWithCashkrwhere relevant