How to Do Market Research (Quarterly)

🎯 Objective:

To systematically gather insights on customer behavior, competitor activity, and market trends to inform product, pricing, and marketing decisions every quarter.

👥 Roles & Responsibilities:

Role	Responsibility
Marketing Manager	Owns research process end-to-end
Analyst / Intern (if available)	Assists in data gathering and formatting
CEO / Product Team	Reviews research for strategic decisions

🛠️ Tools Required:

Google Forms / Typeform (for surveys)
Google Meet / Zoom (for interviews)
Google Trends, SimilarWeb, Ahrefs (for online trends)
Review platforms (Google Reviews, Play Store, YouTube)
Competitor websites & ads
LiftOS (for storing and presenting findings)

📅 Research Timeline:

Frequency: Once every quarter
Duration: 2–3 weeks per cycle
Reporting Format: Slide deck or structured doc in LiftOS

📋 Step-by-Step Process:

✅ Step 1: Define Research Goals (Per Quarter)

Examples:

“What motivates customers to upgrade devices?”
“How does our pricing compare to top 3 buyback platforms?”
“Which cities are growing in used-device volume?”

Set 2–3 focused questions for the cycle.

✅ Step 2: Collect Customer Inputs

🎯 A. Survey (Quantitative)

Tool: Google Forms or Typeform
Audience: Past customers (3–6 months)
6–8 questions max — Example:
- How did you hear about us?
- What made you choose Cashkr over others?
- What nearly stopped you from selling?

🎯 B. Interview (Qualitative)

5–7 users (existing + potential)
Ask open-ended:
- “Walk me through your selling process.”
- “What frustrates you about other platforms?”

Record and note behavioral insights.

✅ Step 3: Analyze Competitor Activity

Item	Research Method
Website & Pricing	Visit competitor pages
Ads	Use Meta Ad Library & Google search
Reviews	Play Store, YouTube, Google Reviews
Features	App walkthroughs or screenshots
SEO & Traffic	Use Similarweb or Ahrefs

Document in a comparison table:
✅ Features | 💰 Pricing | 💬 Reviews | 📈 SEO

✅ Step 4: Study Trends & New Markets

Google Trends: Search terms like “sell old phone,” “used mobile buyback”
YouTube Search Suggestions: Topic ideas
Ahrefs / SEMrush: Keyword gaps
Local insights: Facebook groups, OLX Quikr listings

Identify:

Growing cities
Device demand shifts
Seasonal patterns (Diwali, Back to School, etc.)

✅ Step 5: Summarize Findings

Upload to:
📂 LiftOS > Research > [Quarter-Year]

Structure:

Section	What to Include
Summary	5 key takeaways in bullets
Customer Insights	Charts + quotes
Competitor Summary	Table + screenshots
Trend Map	Google Trends graphs, city data
Opportunities	“Launch X offer in Y city”

Use deck format (Google Slides / Canva) or structured LiftOS doc.

✅ Step 6: Share & Act

Review findings with CEO/Product/Marketing
Define 1–2 actionable decisions (e.g., “launch Hindi ads in Tier-2”)
Log summary in your quarterly marketing strategy doc

✅ Notes:

Always compare trends vs. last quarter
Track redemption of previous insights (“Did last quarter’s idea help?”)
Aim for insights, not just data
Quote customers anonymously, but keep tone real