How to Discover Influencers for Campaigns
🎯 Objective:
To discover and shortlist relevant influencers for Cashkr across platforms, using clear criteria and documentation, for one-time or ongoing collaborations.
👥 Roles & Responsibilities:
| Role | Responsibility |
|---|---|
| Social Media Executive (SME) | Discover, screen, and document potential influencers |
| Marketing Manager | Review and finalize list (if needed) |
📅 Frequency:
Ongoing (especially before major campaigns or festive launches)
🛠️ Tools Required:
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Instagram / YouTube / LinkedIn / X (Twitter)
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Google Search / Hashtag Search
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Google Sheets (Influencer Discovery Tracker)
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Optional: Tools like Heepsy, HypeAuditor, or Instagram Insights (if available)
📁 Step-by-Step Process:
✅ Step 1: Define Campaign Type & Target Audience
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What’s the goal? (e.g., festive campaign, e-waste awareness, new feature launch)
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Who are we targeting? (e.g., GenZ in metros, students, working professionals)
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What’s the format? (e.g., Reel, Story, YouTube Short, Post, Thread)
✅ Step 2: Start Platform-Based Search
| Platform | Discovery Method |
|---|---|
| Search relevant hashtags, explore tab, follow brand-related creators | |
| YouTube | Search for phone reviews, cash-saving tips, tech hacks |
| X (Twitter) | Use advanced search and keyword monitoring |
| For sustainability, e-waste and thought-leader content | |
| Search “Top tech influencers in India”, etc. for blog lists | |
| Other tools (if available) | Use influencer discovery tools for insights |
✅ Step 3: Use the Right Filters
Shortlist creators based on:
| Criteria | Ideal Range (Flexible) |
|---|---|
| Followers | 5K to 500K (micro to mid-tier) |
| Engagement Rate | Above 2% minimum |
| Content Relevance | Tech, gadgets, sustainability, savings, college life |
| Location | Urban/Metro India (Delhi, Mumbai, Pune, Hyderabad, etc.) |
| Consistency | Posts/Reels at least 2x/week |
| Quality | Clean edits, clear speech/text, no offensive content |
✅ Step 4: Document in Influencer Tracker (Google Sheets)
Maintain this format:
| Column | Description |
|---|---|
| Influencer Name | Full name or handle |
| Platform | IG / YT / X / LinkedIn |
| Followers/Subscribers | Count |
| Engagement Rate | % (manual or tool) |
| Niche/Category | Tech, lifestyle, recycle, etc. |
| Location | City/Region |
| Sample Content Link | Reel/Post/Video |
| Status | Discovered / Contacted / Shortlisted / Rejected |
| Notes | Any special observations |
✅ Step 5: Share for Review (if applicable)
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If required, SME can share the sheet with the Marketing Manager before outreach.
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Final call on collaboration can depend on campaign type, budget, and brand fit.
📌 Notes:
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Prioritize authentic creators who respond to DMs and comment actively.
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Avoid creators who use excessive paid promotions or irrelevant brand plugs.
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Use Sheets color-coding (e.g., Green = Approved, Yellow = Contacted, Red = Rejected).
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Store influencer lists by quarter or campaign.