How to Create Reels for Social Media

🎯 Objective:

To create short-form, vertical video content (Reels/Shorts) that builds awareness, engagement, and relatability for Cashkr — including both product-based and culture-driven content.

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👥 Roles & Responsibilities:

Role	Responsibility
Social Media Executive	Plans, records, edits, and publishes reels
Copywriter	Provides supporting caption/voiceover copy if needed
Marketing Manager	Reviews and approves all reels

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📌 Reel Types Covered

• 📱 Service & Offer-Based Reels

• ♻️ E-Waste Awareness & Sustainability

• 💼 Office Fun & Team Culture

• 💡 Tech Tips or Market Trends

• 📣 Referral Campaigns / Coupons

• ⭐ Testimonials & UGC Reels

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🛠️ Tools Required

• Recording: Mobile phone with good camera

• Editing: Canva Pro or Instagram’s in-app editor

• Audio: Instagram trending music or royalty-free sound

• Storage: Canva folders + Google Drive

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📅 Step-by-Step Process:

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✅ Step 1: Ideate & Script (Optional)

• Based on monthly content calendar or real-time trend

• Types of formats:

  • POV

  • “Did you know?”

  • Voiceover explainers

  • Text overlays on visuals

  • Meme or trending audio format

• Script if required (max 2–3 lines or actions)

✅ Step 2: Record Footage

Action	Tip
Record vertical (9:16)	Use tripod or stable hand
Shoot in natural light	Avoid dark or shaky footage
Keep clips short	2–5 second shots work best
Avoid background noise	Especially in voiceovers

✅ Step 3: Edit Reel

Option	Notes
Canva Pro	Add text, transitions, stickers, subtitles
Instagram App	Add trending music, cuts, effects

• Add CTA text at end (e.g., “Tap link in bio”, “Comment BONUS”)

• Keep total duration: 7–20 seconds

• Use brand colors and fonts

• Maintain logo visibility subtly

✅ Step 4: Review & Approval

• Share draft via Canva or as Instagram draft

• Marketing Manager gives feedback in 1 round

• Final file saved in Canva:
  Social Media → Reels → [Month] → Topic Name

✅ Step 5: Post or Schedule

Platform	Format
Instagram	Upload as Reel + optional Story share
Facebook	Share same reel with minor caption tweak
YouTube	Upload as YouTube Short (vertical only)

• Caption: Hook + 1–2 lines + CTA + Hashtags (max 10–12)

• Thumbnail: Use bold first frame or brand overlay

• Best timing: 12 PM or 6 PM IST

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✅ Best Practices

DO	DON’T
Use trending audio with brand twist	Copy trend without relevance
Add subtitles if people talk	Post without editing or logo
Keep it real, relatable	Over-polish or use generic stock only
Stick to under 30 seconds	Repost TikTok branded videos (no watermark)