How to Create Creatives for Social Media
🎯 Objective:
To produce high-quality, brand-aligned social media creatives across all content types (service, offers, testimonials, e-waste, referral, industry) that are visually engaging and formatted for each platform.
🛠️ Tools Required:
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Design Tool: Canva (Pro)
-
Communication: Slack / WhatsApp / Email
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Storage: Canva folders + Google Drive
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Approval: Canva comment system + Marketing Manager
👥 Roles & Responsibilities:
|
Role |
Responsibility |
|---|---|
|
Marketing Manager |
Assigns creatives based on calendar, approves final output |
|
Graphic Designer |
Designs visual-first creatives per brief and brand guidelines |
|
Copywriter |
Writes captions after creatives are finalized |
📋 Step-by-Step Process
✅ Step 1: Task Brief from Marketing Manager
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Marketing Manager provides:
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Content type: (e.g., offer, e-waste, testimonial, referral, etc.)
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Purpose: Engagement / Sales / Education
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Key theme or message to convey
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Deadline & platforms
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✅ Step 2: Visual Concept Ideation
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Graphic Designer opens Canva
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Based on brief, decides:
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Key visual idea
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Supporting icons/images
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Placeholder headline/words for layout planning
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✅ Step 3: Apply Brand Guidelines
|
Element |
Rule |
|---|---|
|
Logo Placement |
Top right corner |
|
Colors |
Use brand palette only (preset in Canva) |
|
Fonts |
As per Cashkr font guide |
|
Tone |
Clean, minimal, modern |
|
Text |
Keep to a single message per post |
✅ Step 4: Create Platform-Specific Formats
Prepare all mandatory sizes:
|
Format |
Usage |
Dimensions |
|---|---|---|
|
Square (1:1) |
Instagram Feed, Facebook, Threads |
1080 x 1080 px |
|
Landscape |
LinkedIn, Twitter (X) |
1200 x 628 px |
|
Vertical (optional) |
Stories, Shorts, Reels* |
Not included in this SOP |
-
Maintain design consistency across formats
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Don’t stretch/resize manually — adapt elements for each size
✅ Step 5: Internal Review & Feedback
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Share design link (via Canva) with Marketing Manager
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Follow naming format:
YYYY-MM-DD_ContentType_Platform_v1
e.g.,2025-08-02_Service_Instagram_v1 -
Allow up to 3 rounds of feedback via Canva comments
✅ Step 6: Final Save & Organize
-
Once approved, store final designs in:
Canva > Cashkr Social Media Creatives > [Month] > [Content Type] -
Export formats for scheduling:
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JPEG/PNG for static
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Keep text editable for caption writing
-
✅ Step 7: Handoff for Caption Writing
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Notify Copywriter with:
-
Design preview
-
Final theme/topic
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Post type + CTA idea (if relevant)
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🚫 Design Do’s & Don’ts:
|
✅ DO |
❌ DON’T |
|---|---|
|
Use high-contrast text on backgrounds |
Overcrowd with icons or overlays |
|
Keep text within safe zones |
Add too much copy or blur stock images |
|
Use brand icons when possible |
Use generic emojis or irrelevant visuals |
|
Maintain hierarchy: headline > image > CTA |
Forget mobile-first framing |
📌 Notes:
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Always keep cultural, gender, and tone sensitivity in mind
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Do not reuse festival templates for generic content without adjusting message
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Motion content (Reels, GIFs) is covered in a separate SOP