How to Conduct Influencer Outreach for Campaigns

🎯 Objective:

To reach out to shortlisted influencers professionally, communicate campaign expectations, and initiate collaborations that align with Cashkr’s brand goals.

---

👥 Roles & Responsibilities:

---

🛠️ Tools Required:

• Gmail or brand email ID

• Instagram DM (for first contact if needed)

• WhatsApp (only if previously engaged or appropriate)

• Google Sheet (Outreach Tracker)

• Optional: Aimfox, Collabstr, or influencer tools (if used)

---

📅 Frequency:

Per campaign or quarterly, based on content calendar

---

📁 Step-by-Step Process:

---

✅ Step 1: Finalize Outreach Message Template

Create a professional, personalized message. Template:

pgsqlCopyEditSubject: Collaboration Opportunity with Cashkr

Hi [First Name],

Hope you’re doing well! I’m [Your Name] from the Cashkr team — we’re a growing tech platform that helps people sell their old phones, laptops, and devices instantly.

We love your content around [mention topic] and feel you’d be a great fit for our upcoming [Festive/Referral/Sustainability] campaign.

Would you be open to a quick chat or mail to discuss a possible collaboration?

Looking forward to hearing from you!

Best,  
[Your Name]  
Social Media Team – Cashkr

• For DMs: Keep it short, link your email or ask for their contact

✅ Step 2: Send Outreach Message

• Send message to 10–15 influencers per campaign

• Personalize subject line and intro for each influencer

✅ Step 3: Track Responses in Outreach Sheet

Columns to maintain:

• Influencer Name

• Platform

• Date Contacted

• Response Status (No Reply / Interested / Rejected / In Talks)

• Follow-up Date

• Notes (payment asked, collab idea, etc.)

Store sheet in:
Google Drive → Influencer Marketing → [Campaign Name] → Outreach Tracker

✅ Step 4: Send Campaign Brief & Deliverables

Once they show interest:

Send a campaign brief with:

• Brand overview

• Campaign theme

• Deliverables (Reel, Post, Story, etc.)

• Posting deadline

• CTA & Hashtags

• Sample caption (optional)

• Compensation terms (if paid)

Use Google Docs or PDF format.

✅ Step 5: Follow Up (if no reply)

• Wait 3–4 days, then send a polite follow-up

• Close the loop after 2 follow-ups if there’s no response

✅ Step 6: Share for Negotiation (If Applicable)

• If influencer requests custom pricing or timeline:

  • Flag to Marketing Manager for approval

  • Decide on barter vs paid model

  • Negotiate clearly and professionally

---

📌 Notes:

• Always use professional tone

• Avoid mass copy-paste messaging — personalize for better results

• Prioritize influencers who’ve worked in tech, savings, e-waste, lifestyle content

• Archive non-responders every quarter into a separate sheet