Customer Reviews Collection

🎯 Objective:

To systematically collect, organize, and utilize authentic customer reviews across Google, App Store, Play Store, GMB, and Cashkr’s website to build brand credibility and fuel marketing efforts.

---

🛠️ Tools Required:

• Google My Business (GMB)

• Play Store / App Store

• WhatsApp / Email / SMS CRM Tool

• Google Drive – For storing screenshots

• Notion or Sheets – Tracker

• Cashkr App/Website – In-app nudges

---

👥 Roles & Responsibilities:

---

🪜 Step-by-Step Process:

✅ Step 1: Identify Happy Customers (Timing Matters)

• Ideal triggers to ask for reviews:

  • After successful order pickup & payment

  • After customer praises on call or WhatsApp

  • After NPS or CSAT rating of 8+

✅ Step 2: Share Review Request Template

Choose the appropriate platform based on interaction:

A. WhatsApp Review Request Template

cssCopyEditHi [Name]! 😊  
Glad we could help you sell your [Device Name] smoothly.  
If you had a good experience, would you mind dropping a quick review here?  
👉 [Google Review Link]  
It really helps us grow! Thank you! 🙌  

B. Email Review Request Template
Subject: “We’d love your feedback 💬”

lessCopyEditHey [Name],  
Thanks for selling your old device with Cashkr!  
If we made your experience hassle-free, please share a quick review:  
→ Google Review: [Link]  
→ App Review (Play Store / App Store): [Link]  
Every review helps more people discover us.  
Much appreciated!  
– Team Cashkr  

C. Post-Purchase Nudges in App/Website
Trigger a simple prompt after successful order:
"Enjoyed the experience? Help us improve by rating us!"
CTA Buttons:
→ “Rate on Play Store”
→ “Rate on App Store”
→ “Leave a Google Review”

✅ Step 3: Monitor & Track Reviews

Use a Google Sheet or Notion Tracker with:

| Customer Name | Platform | Date | Screenshot Link | Highlight Line | Status (Collected/Used) |

Update this weekly by checking:

• Google My Business dashboard

• Play Store / App Store developer console

• Feedback from CRM team / vendor team

✅ Step 4: Take & Store Screenshots

• For each strong review:

  • Take a clean screenshot showing name, date, and review

  • Crop & clean up for use on website/socials

  • Rename as: YYYY-MM-DD_[Platform]_CustomerName

📁 Save in:
Drive → Marketing → Reviews → [Platform] → Month-Year

Separate folders for:

• Google Reviews

• App Store

• Play Store

• Website Testimonials

✅ Step 5: Curate for Testimonials

From reviews, pick 1–2 top testimonials each week to use:

• In social media posts

• On homepage or product pages

• In emailers or performance campaigns

Add a column in the tracker for:
✅ “Approved for Use in Marketing”

---

🔐 Notes:

• Never edit or fake reviews. Focus on real, happy customers.

• Avoid asking for reviews during refund/dispute conversations.

• Maintain GMB and Play Store reputation by balancing frequency.