Contract & Legal Agreement for Influencer Collaborations
🎯 Objective:
To ensure all influencer partnerships are bound by clear legal agreements covering deliverables, timelines, usage rights, content disclosure, and payment/barter terms.
👥 Roles & Responsibilities:
| Role | Responsibility |
|---|---|
| Marketing Manager | Shares deliverables & terms for contract draft |
| Legal Consultant (if any) | Reviews and updates templates if required |
| Influencer / Agency | Signs contract digitally before campaign starts |
🛠️ Tools Required:
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Google Docs / Word – For contract template
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Google Drive – For storing signed copies
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Email / WhatsApp – For sharing and receiving confirmations
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Optional: DocuSign / Adobe Sign – For e-signature (if enabled)
📁 Key Contract Elements to Include:
| Section | Description |
|---|---|
| Parties Involved | Full legal names of Cashkr and the influencer |
| Deliverables | Number of posts, format (Reel, Story, Carousel), captions, hashtags |
| Timelines | Exact dates and time frames for content posting |
| Platforms | Instagram, YouTube, Threads, X (Twitter), LinkedIn, etc. |
| Usage Rights | Cashkr has non-exclusive rights to use content for marketing purposes |
| Disclosure Requirement | Influencer must use #Ad or #Sponsored wherever legally required |
| Payment or Barter Details | Final amount or barter item/value, payment TAT, invoice requirements |
| Confidentiality Clause | Influencer must not disclose internal details of the campaign |
| Termination Clause | Conditions under which contract may be terminated |
| Legal Jurisdiction | Indian Law jurisdiction or as advised by legal team |
📅 Step-by-Step Process:
✅ Step 1: Prepare Scope of Work (SOW)
Marketing Manager to list out:
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Campaign name & objective
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Deliverables (Reels, Stories, Posts)
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Platforms and live dates
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Payment/barter terms
✅ This will be merged into a pre-approved legal template.
✅ Step 2: Fill and Customize Contract Template
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Open the standard Influencer Agreement Template
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Fill in:
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Influencer name, email, address
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Campaign details
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SOW, rights, disclosure & payment terms
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📁 Save as:[InfluencerName]_[Campaign]_Agreement.pdf
✅ Step 3: Share and Collect Signature
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Email or WhatsApp the document to influencer
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Get digital signature or written acknowledgment
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Save signed copy in:
Drive → Influencer Contracts → [Campaign Name] → [Influencer Name]
✅ Step 4: Verify Before Content Goes Live
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Do not proceed with any campaign unless the contract is signed
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Confirm all clauses are agreed upon (especially disclosure and usage rights)
✅ Step 5: Archive & Maintain Record
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Maintain a tracker of signed influencer contracts with:
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Influencer name
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Campaign name
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Contract signed (Y/N)
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Payment type
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Fulfillment status
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📊 Use Google Sheet for quick filtering across campaigns.
📌 Notes:
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If needed, update templates annually or based on legal updates
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Ensure influencers disclose paid content as per ASCI or global guidelines
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Content rights do not mean exclusivity — clarify reuse boundaries
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Barter contracts must also be documented formally