Guide : Competitor SEO Analysis Framework

Purpose

To systematically analyze competitor SEO strategies, identify gaps, and develop action plans to improve rankings, traffic, and conversions for Cashkr and BigBoldTech.com.

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Scope

Applicable to SEO Specialist and Marketing Manager for quarterly competitor analysis, campaign planning, and keyword targeting.

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Frequency

• Full Competitor SEO Analysis: Quarterly (align with Cashkr’s quarterly market research cycle)

• Mini-Checks: Monthly for ranking and backlink updates

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Responsibility

• Primary: SEO Specialist — data gathering, analysis, and reporting

• Secondary: Marketing Manager — interpretation & strategic direction

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Tools Required

• Ubersuggest — keyword ranking, backlink data, traffic overview

• Clickrank — on-page SEO scoring & content quality checks

• SiteGuru — technical SEO audit comparisons

• Google Search — SERP position tracking

• Google Trends — topic popularity trends

• Ahrefs / SEMrush (optional for deeper backlink and keyword data)

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Step-by-Step Framework

Step 1: Identify Direct Competitors

1. For Cashkr:

   • Cashify, Yaantra, Flipkart Recommerce, OLX Mobiles

2. For BigBoldTech.com:

   • Top sites in the tech, mobile, and digital tools space

    

3. Confirm competitors through:

   • Google SERP analysis for target keywords

   • Ubersuggest → “Traffic Overview” → Competitors tab

Step 2: Traffic & Ranking Overview

 (Ubersuggest)

4. Collect:

   • Monthly organic traffic estimate

   • Total ranking keywords

   • Domain Authority (DA) score

   • Traffic trend (last 6 months)

Step 3: Keyword Gap Analysis

(Ubersuggest → Keyword Gap Tool)

5. Identify:

   • Keywords competitors rank for but you don’t

   • Keywords where they rank higher than you

   • High-volume, low-difficulty keywords worth targeting

Step 4: Content Strategy Analysis

 (Clickrank & Manual Review)

6. Review competitor blogs & landing pages:

   • Posting frequency

   • Content length & structure

   • Use of keywords in headings and body

   • Internal linking patterns

   • Content formats (how-to guides, listicles, videos, case studies)

Step 5: Backlink Profile Analysis

(Ubersuggest / Ahrefs)

7. Export competitor backlinks:

   • Total number of referring domains

   • Domain Authority of linking sites

   • Top linking pages

   • Link acquisition trends (growth per month)

8. Identify:

   • Shared backlink sources you can target

   • Unique backlink sources (opportunities)

   • Toxic links (for disavow reference)

Step 6: Technical SEO Comparison

(SiteGuru)

9. Check:

   • Page load speed & Core Web Vitals

   • Mobile usability score

   • Structured data usage (schema)

   • Broken links

   • Indexing & sitemap setup

Step 7: SERP Feature Analysis

(Google Search)

10. Search for competitor target keywords and note:

    • Featured snippets

    • People Also Ask

    • Local pack rankings

    • Image/video carousel appearances

Step 8: Reporting & Action Plan

11. Create a Competitor SEO Analysis Report including:

    • Overview table of all competitors (traffic, DA, keywords, backlinks)

    • Keyword gap opportunities

    • Content strategy recommendations

    • Backlink outreach opportunities

    • Technical improvements needed

12. Share report with Marketing Manager and align on next-quarter SEO plan.