Blog Writing Process and Formatting Guidelines

🎯 Objective:

To ensure high-quality, search-optimized, brand-aligned blog content is published weekly by following a consistent structure and approval workflow at Cashkr.

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🛠 Tools Required:

• Google Docs (for writing & editing)

• Grammarly (for grammar check)

• Ubersuggest / Google Keyword Planner / ChatGPT (for research)

• Google Sheets (for blog tracker)

• Canva (for thumbnails/illustrations if needed)

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👥 Roles & Responsibilities:

• Content Writer: Researches, drafts, formats, and publishes blog

• Marketing Manager: Provides input and approves content

• SEO Specialist: Ensures keyword, meta, and SEO compliance

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📅 Step-by-Step Process:

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✅ Step 1: Topic Finalization

• Refer to the Content Calendar or SEO Topic Sheet (in Google Sheets).

• Align blog topics to SEO clusters, trends, campaigns, or product education goals.

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✅ Step 2: Keyword & Competitor Research

• Use Ubersuggest, Google Keyword Planner, and ChatGPT.

• Identify:

  • Primary keyword (focus)

  • 3–5 secondary keywords

  • Search volume, intent, and difficulty

  • Competitor structure (via Google top-ranking links)

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✅ Step 3: Draft the Blog (Google Docs)

Follow this Blog Format:

1. Title –

   • 60 characters or less

   • Include primary keyword

   • Create curiosity or value

2. Introduction –

   • Hook + what to expect

   • Mention the problem being solved

3. Sectioned Body (Use H2/H3s) –

   • 3 to 5 key sections

   • Use bullet points, examples, stats

   • Use friendly tone (not robotic)

4. Internal Links –

   • Link to relevant Cashkr blogs or service pages

   • Minimum 2 internal links

5. Call-to-Action (CTA) –

   • End with a direct CTA (check price, sell device, learn more)

6. Meta Title + Description –

   • Title: ≤ 60 characters

   • Description: ≤ 150 characters

   • Both must include primary keyword

7. Image/Illustration Placeholder (Optional) –

   • Suggest 1 hero image or create on Canva

   • Alt text with keyword

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✅ Step 4: Quality Checks

Before sending for review, the Content Writer must:

• ✅ Run Grammarly check (90+ score)

• ✅ Verify keyword placement: Title, intro, H2s, CTA

• ✅ Remove AI traces (make it sound human)

• ✅ Add appropriate internal links

• ✅ Review for tone and flow

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✅ Step 5: Review & Approvals

• Share the Doc with SEO Specialist → who reviews keyword use, structure

• Then forward to Marketing Manager → who checks messaging, tone, accuracy

• Both can comment and suggest edits

• Final version to be approved within 2 working days

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✅ Step 6: Finalization & Storage

• Save final blog in:
  Google Drive → Blog Articles → 2025 → [Month] → Final Drafts

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✅ Step 7: Handoff for Publishing

• Share approved document with the Publishing Team / Web Team (SOP separate)

• Ensure meta title, description, and image are also sent

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🧾 Naming Convention:

YYYY-MM-DD_BlogTitle_PrimaryKeyword.docx
Example: 2025-08-20_SellYourOldiPhone_sell-old-phone.docx

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✅ Notes:

• Blog tone is friendly, educational, and conversational.

• Avoid heavy jargon or long paragraphs.

• No plagiarism. Original content only.

• Avoid using "we" unless in storytelling or customer-focused sections.