Blog SEO Review Process Before Publishing

Purpose

To ensure every blog is fully SEO-optimized, keyword-targeted, and aligned with brand standards before publishing, improving search visibility and organic traffic.

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Scope

Applicable to SEO Specialist (Rabina Khadka) and Content Writers for all blogs published on Cashkr and BigBoldTech.com.

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Frequency

Ongoing — for every blog before publishing.

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Responsibility

• Primary: SEO Specialist — final review & optimization.

• Secondary: Content Writer — ensure basic SEO compliance before submitting for review.

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Tools Required

• Google Docs (for drafting)

• Ubersuggest / Google Keyword Planner (for keyword validation)

• Grammarly / Hemingway (for readability)

• Siteguru/ClickRank

• Google Search (to validate meta title length & uniqueness)

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Process Steps

Step 1: Writer’s Pre-Submission Checks

(Content Writer)

1. Ensure primary keyword appears in:

   • Title (H1)

   • First 100 words

   • At least 2-3 subheadings (H2/H3)

   • Conclusion paragraph

2. Include secondary keywords naturally in the body.

3. Write a meta title (≤60 characters) and meta description (≤155 characters) including primary keyword.

4. Add internal links to at least 2 related blogs or pages.

5. Add external links to 1-2 credible sources.

6. Add image alt text for all images (include keywords naturally).

7. Maintain keyword density of 1%–1.5% for the primary keyword.

8. Ensure readability score is Grade 6–8.

Step 2: SEO Review & Optimization

(SEO Specialist)

9. Open the draft and check:

   • Keyword placement (Title, Headings, Intro, Conclusion)

   • Meta title & description length and keyword presence

   • Heading hierarchy (H1 → H2 → H3, no skips)

   • Proper internal linking to relevant posts/pages

   • Image file names & alt text relevance

   • Avoid keyword stuffing or unnatural phrasing

   • Grammar & clarity

10. Use Yoast SEO / RankMath to check:

    • SEO score (Green for Good)

    • Readability score (Green for Good)

    • No duplicate meta tags

11. Optimize slug/URL — short, clean, and includes primary keyword (e.g., cashkr.com/sell-smartphone-safely).

Step 3: Final Approval & Publishing

12. Approve the blog in CMS and mark as Ready to Publish in the tracker.

13. Notify the Content Writer & Marketing Manager.

14. Schedule publishing date & time.

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Quality Standards

• No plagiarism (must pass 100% Copyscape check).

• Mobile-friendly formatting (short paragraphs, bullet points, subheadings).

• Minimum 1,000 words for informational blogs; longer for pillar posts.

• Voice matches brand tone (informative yet approachable).