Backlink Acquisition & Outreach

Purpose

To systematically acquire high-quality backlinks that improve domain authority, search engine rankings, and organic traffic for Cashkr and BigBoldTech.com.

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Scope

Applies to the SEO Specialist (Rabina), Marketing Manager, and any external outreach assistants working on link-building campaigns.

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Frequency

• Prospecting: Weekly

• Outreach: Weekly (minimum 10–15 pitches)

• Follow-ups: Every 5–7 days after initial outreach

• Backlink Quality Review: Monthly

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Responsibility

• Primary: SEO Specialist — research, outreach, follow-up, and tracking.

• Approval: Marketing Manager — final review of target websites before outreach.

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Tools Required

• Ubersuggest — backlink gap analysis & competitor link profiles.

• Ahrefs / SEMrush (optional, if available) — advanced backlink data.

• Clickrank — evaluate backlink relevance for content.

• Google Search — manual prospecting.

• Hunter.io / Snov.io — find contact emails.

• Gmail / Outreach tool — sending pitches & follow-ups.

• Google Sheets — Backlink Outreach Tracker.

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Process Steps

Step 1: Backlink Prospecting

(Weekly)

1. Competitor Backlink Analysis (Ubersuggest → Backlinks → Competitor URL)

   • Export list of websites linking to competitors.

   • Filter for Domain Authority ≥ 30 and niche relevance.

2. Google Search Operators

   Use queries like:

   • "write for us" + smartphone recycling

   • "guest post" + tech blog

   • "contribute" + mobile repair

3. Content Relevance Check (Clickrank)

   • Ensure target site has relevant topics to Cashkr/BigBoldTech.com.

   • Discard spammy or irrelevant domains.

4. Prioritize Targets

   • High DA + high traffic + niche relevance = priority outreach.

Step 2: Prepare Outreach Assets

5. Content Link Assets (before outreach)

   • Well-researched blogs, guides, or case studies that are link-worthy.

   • Original research, infographics, or data-driven posts.

6. Email Pitch Templates

   • Personalize for each prospect (mention their latest blog or achievement).

   • Keep subject lines short & direct.

   • Provide value before asking for a link (guest post, content suggestion, broken link fix).

Step 3: Outreach Execution

7. Finding Contact Emails

   • Use Hunter.io or Snov.io for email addresses.

   • Validate emails before sending.

    

8. Sending Outreach Emails

   • Email 1: Introduction + proposal of collaboration or content idea.

   • Follow-up 1: 5–7 days later — polite reminder.

   • Follow-up 2: 5–7 days later — final reminder.

9. Types of Outreach Strategies

   • Guest Posting — offer to write relevant content for their site.

   • Broken Link Building — identify broken links & suggest your content as a replacement.

   • Linkable Asset Outreach — promote your original research or resource.

   • Brand Mentions — convert unlinked brand mentions into backlinks.

Step 4: Backlink Acquisition & Verification

10. Once a backlink is acquired:

    • Verify live link (click and check if do-follow).

    • Record in Backlink Outreach Tracker:

      • URL of linking page

      • Anchor text used

      • Link type (do-follow / no-follow)

      • Date acquired

Step 5: Monthly Backlink Quality Review

11. Ubersuggest / Ahrefs Check

    • Ensure backlinks are still live.

    • Remove toxic or spammy links using Google’s Disavow Tool if harmful.

12. Performance Analysis

    • Check if backlinks improved target page’s ranking & organic traffic.

    • Identify top-performing backlink sources for future outreach.

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Quality Standards

• Target DA: 30+

• Relevance: Directly related to tech, mobile, or recycling niche.

• Link Type: 70%+ do-follow links.

• Anchor Text: Natural & keyword-rich without over-optimization.