How to Review and Approve Organic & Social Media Content

🎯 Objective:

To ensure that all organic and social media content (captions, creatives, reels, stories) aligns with Cashkr’s brand voice, visual style, campaign goals, and publishing calendar — and is monitored post-publishing for quality and engagement.

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🛠 Tools Required:

• Canva (for creative previews and caption comments)

• Google Sheets / Notion (Content Calendar)

• Robin Reach (for scheduling & platform preview)

• Instagram / Facebook / X / LinkedIn / YouTube / Threads

• WhatsApp / Slack (internal team communication)

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👥 Roles & Responsibilities:

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📅 Frequency:

• Approvals: Weekly (at least 5–7 days before post date)

• Monitoring: Daily for first 24–48 hours post-publish

• Review: Monthly summary shared during marketing review

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📋 Step-by-Step Process:

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✅ Step 1: Review Upcoming Posts in Calendar

Open the Monthly Content Calendar (Google Sheet or Notion):

• Check for alignment with:

  • Campaigns

  • Events/festivals

  • Brand themes (Pricing, E-waste, Trust, Speed, Comparison, etc.)

• Ensure captions and creatives are attached to each post entry

✅ Step 2: Caption Approval (Inside Canva or Doc)

• Check for:

  • Hook: Strong first line within 125 characters

  • Story/Value: Relates to Cashkr’s USP or services

  • CTA: Clear action ("DM us", "Link in bio", etc.)

  • Platform tone:

    • Casual → Instagram, Facebook, Threads, YouTube

    • Formal → LinkedIn, Twitter (X)

✅ Approve → Leave comment: “Approved ✅”
🛠 Edit → Leave comment with change needed
❌ Reject → Ask for rewrite with reason

✅ Step 3: Creative Approval (Inside Canva)

• Ensure:

  • Logo placement (top-right)

  • Brand fonts and colors used

  • Minimal and readable text

  • Emotion or offer-based visual relevance

  • Proper platform format (1:1, 4:5, 9:16, etc.)

✅ Approve with comment
🛠 Request revision — max 3 rounds
❌ Reject visuals if off-brand or irrelevant

✅ Step 4: Reel/Video Review

• Watch the reel end-to-end inside Canva/Instagram

• Check:

  • Hook in first 3 seconds

  • Transitions and effects

  • Logo and visual consistency

  • CTA text or caption

  • Music (no copyright issues)

⚠️ Ensure Reels are below 20 MB and 10–20 seconds for better reach.

✅ Step 5: Approval Finalization

Once caption + creative are approved:

• Notify Social Media Executive to schedule via Robin Reach

• Status in calendar → Updated to “Approved for Scheduling”

• Tag date, time, and platform in Sheet

✅ Step 6: Post Monitoring (Day-of + Day-After)

Within 48 hours of posting:

• Review:

  • Likes, Shares, Comments

  • DM volume increase (if CTA used)

  • Save/Share count on Instagram (if visible)

• Flag if:

  • Post underperforms significantly

  • Post receives negative feedback

Optional: Drop emoji reaction in Slack when posted ✅

✅ Step 7: Monthly Review

• Collect data from Robin Reach or native platform insights

• Review:

  • Top 3 performers

  • Lowest performing (with reason)

  • Engagement improvement ideas

• Include in Monthly Marketing Deck → Shared with CEO

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📝 Notes:

• Never allow posts to go live without final approval

• All edits must be completed 48 hours before schedule

• If posts need to be pulled down (mistake or issue), notify immediately in Slack