How to Manage Monthly Marketing Content Calendar

🎯 Objective:

To maintain, coordinate, and finalize a monthly marketing calendar that covers all marketing activities — including social media, email, app/web banners, paid campaigns, influencer posts, and blog/SEO — ensuring timely execution and CEO-level visibility.

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🛠️ Tools Required:

• Google Sheets

• Slack / WhatsApp / Email (for team communication)

• Canva / Figma (for creative status reference)

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👥 Roles & Responsibilities:

Role	Responsibility
Marketing Manager	Owns the calendar; fills out plan; ensures task completion
Social Media Executive / Designer / Content Writer	Execute assigned items (captions, creatives, etc.)
CEO	Final approval before scheduling begins

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🧩 Scope of Calendar:

The monthly calendar covers:

• ✅ Social Media (organic posts across platforms)

• ✅ Email Campaigns (retargeting, festive, offer-based)

• ✅ App & Website Banners

• ✅ Paid Ad Campaigns (Google, Meta, etc.)

• ✅ Influencer Collabs (posting date, content type)

• ✅ Blog / SEO Content Releases

• ✅ Campaigns (if planned)

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📅 Step-by-Step Process:

✅ Step 1: Duplicate Monthly Calendar Template

• On the 25th of every month, create a copy of the existing content calendar for the upcoming month

• Use file name format:
  📄 Cashkr_Marketing_Calendar_MMM_YYYY
  (e.g., Cashkr_Marketing_Calendar_Aug_2025)

✅ Step 2: Populate the Calendar with Key Dates

• Add all confirmed dates:

  • Festivals / Global Events

  • Internal Offers / Bonus Days

  • Product Releases / Updates

  • Recurring Campaigns (e.g., Recycle Thursdays)

✅ Step 3: Assign Activities to Each Date

For each date and platform:

Field	Description
Date	When it goes live
Channel	IG / FB / Email / App / Website / Ads / Blog
Campaign / Theme	Diwali Offer, Earth Day, Referral Push
Caption	Hook + CTA
Creative Link	Canva/Figma/Drive
Status	Draft / Under Review / Approved / Scheduled
Assigned To	Designer / Writer / Exec
Performance Tracking	Filled after post-campaign review

✅ Step 4: Creative & Caption Assignment

• Share daily/weekly task briefs to relevant team members:

  • Graphic Designer for banners/post formats

  • Content Writer or Exec for captions, email bodies, blog intros

• Set clear internal deadlines (TAT: 3 days per item)

✅ Step 5: Internal Review & CEO Approval

• Once 90% of the calendar is filled, the Marketing Manager shares it with the CEO

• Review happens between 28th–30th of the current month

• CEO provides:

  • Green light ✅

  • Revisions 🔁

  • Priority tagging ⭐️ (for high-ROI initiatives)

✅ Step 6: Lock & Share with Team

• Once approved:

  • Add “✅ Approved” in header

  • Share link with all stakeholders (marketing, design, content, dev)

  • Freeze changes unless emergency edits needed

✅ Step 7: Track Execution Throughout the Month

• Update status column as each item is executed

• Note final creative and performance insight

• Use color codes:

  • 🟢 Posted

  • 🟡 Delayed

  • 🔴 Cancelled

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✅ Notes:

• Keep the calendar clutter-free: Use one row per post/platform combo

• Use filters by platform, status, or campaign for easier navigation

• Conduct a quick retrospective at end of each month to improve planning

• Always add CEO-approved initiatives first to ensure priority alignment