Coordinating with Marketing Team Roles and Tracking Deliverables

🎯 Objective:

To ensure smooth coordination across all marketing roles, on-time execution of tasks, clarity in ownership, and accountability through structured tracking of daily, weekly, and monthly deliverables.

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🛠 Tools Required:

• Task Tracker: Notion / ClickUp / Google Sheets

• Communication: Slack / WhatsApp

• Storage & Approvals: Google Drive, Canva (for creatives), Docs

• Review: Weekly review meetings (Zoom/in-office)

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👥 Key Marketing Roles Involved:

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📋 Step-by-Step Process:

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✅ Step 1: Weekly Planning & Alignment

• Every Monday morning, conduct a Weekly Sync Meeting

  • Review past week’s pending tasks

  • Set deliverables for each role for the week

  • Highlight dependencies (e.g. design needed for blog, copy needed for ad)

🗓 Maintain a centralized Weekly Deliverables Sheet
Columns to include:

• Task Name

• Owner

• Priority (High/Med/Low)

• Deadline

• Status (Not Started / In Progress / Review / Done)

• Comments

✅ Step 2: Assign Tasks

• Assign tasks in Notion/Sheets per role

• Ensure each task has a clear brief, deadline, and goal

• Tag dependencies (e.g. “Needs approval from Manager”)

🟢 Example:

Task: Write blog on “How to sell old phone safely”
Owner: Content Writer
Deadline: Aug 17
Status: In Progress

✅ Step 3: Mid-Week Follow-Up (Optional)

• Use Slack or short huddle to check mid-week progress

• Marketing Manager can unblock stuck tasks or re-prioritize if needed

✅ Optional: Quick daily stand-up in Slack group (if pace is high)

✅ Step 4: Final Review & Closure

• Every Friday, review task tracker

• Ensure completed tasks are reviewed by Marketing Manager (or relevant senior)

• Move approved tasks to “Completed”

⚠️ If delays: note reason and update next week’s plan accordingly

✅ Step 5: Monthly Review & Reporting

• At the end of the month:

  • Export completed tasks by role

  • Highlight blockers and wins

  • Share with CEO (if required)

📊 Metrics to track:

• % Tasks completed on time

• No. of delays and reasons

• Department-wise performance (Content, SEO, Social, Ads, etc.)

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🧩 Additional Coordination Tips:

• Maintain one master calendar (Notion/Sheets) for all campaigns and content pieces

• Use shared Slack channel for cross-role communication

• Use Google Drive folders structured by month and content type (e.g. Blogs, Ads, Social)

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📌 Notes:

• All marketing roles should update their task status by EOD daily in the tracker

• Avoid overloading any one role — redistribute if someone is blocked

• The Marketing Manager should act as the single source of truth for task priorities