Content and SEO Review Process

🎯 Objective:

To ensure that all content (blogs, landing pages, category pages, SEO copy) is reviewed for accuracy, alignment with SEO strategy, and brand voice before publishing — and periodically monitored for performance and refresh opportunities.

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🛠 Tools Required:

• Google Docs (for content drafts)

• Google Sheets / Notion (Content Tracker)

• Grammarly / Hemingway (language check)

• Ubersuggest / Google Keyword Planner / Ahrefs (keyword validation)

• Google Search Console / GA4 (performance tracking)

• LiftOS or Google Drive (content storage)

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👥 Roles & Responsibilities:

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📅 Frequency:

• Review: Before every content publish

• Audit: Monthly performance audit

• Update Cycle: Quarterly content refresh

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📋 Step-by-Step Process:

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✅ Step 1: Receive Content from Writer & SEO Specialist

• Open the content piece submitted via:

  • Google Docs (drafted blog/post)

  • Linked Notion entry in the tracker

Ensure it includes:

• Main keyword(s)

• Suggested meta title & description

• Internal linking suggestions

• Proposed URL slug

• Featured image idea

✅ Step 2: Brand Voice & Structure Check

Review content for:

• Tone of Voice:

  • Friendly, helpful, and simple (Cashkr tone)

• Structure:

  • Hook → Problem → Value/Advice → CTA

• Avoid:

  • Overly technical or robotic language

  • Keyword stuffing

✅ Add comments or suggestions in “Suggesting” mode
✅ Fix basic flow or headers if needed

✅ Step 3: Value Alignment & Relevance

Ensure the content:

• Highlights Cashkr’s USP (e.g., instant payout, e-waste care, no-hassle pickup)

• Has at least 1 reference to brand (Cashkr name, CTA, platform features)

• Fulfills user intent (informative, transactional, navigational)

✅ Step 4: SEO Optimization Check

Coordinate with SEO Specialist or self-verify:

• Keyword Placement:

  • Title, H1, first paragraph, subheads, conclusion

• Meta Title & Description:

  • Within length limits

  • Unique, click-worthy

• Internal Linking:

  • Add 2–3 relevant links to other Cashkr pages

• External Links:

  • Only if credible (govt, data source, authority sites)

• Alt Text & Filename:

  • Add meaningful names for images (if any)

✅ Step 5: Final Approval & Handover for Upload

Once reviewed:

• Update status in tracker: ✅ Approved for Upload

• Notify SEO Specialist to proceed with:

  • Upload to CMS

  • Set metadata

  • Publish scheduling

✅ Step 6: Post-Publish Monitoring

After live:

• Check:

  • Indexing via Search Console

  • Clicks, impressions, bounce rate (after 2–3 weeks)

• Share insights with team for future optimization

✅ Step 7: Content Refresh (Quarterly)

Review high-performing and underperforming content:

• Update:

  • Outdated stats or screenshots

  • Internal links

  • Keyword targeting (based on trends)

Mark in tracker:

• “Needs Refresh” or “Updated [Date]”

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📝 Notes:

• All edits/feedback should be done within 48 hours

• Only approved content should be moved to CMS

• Use a standard blog naming convention:
  YYYY-MM-DD_Topic_Approved_v1